A. Bio and . Csa, Baromètre de consommation et de perception des produits biologiques en France, 2015.

I. Ajzen, The theory of planned behaviour. Organizational Behaviour and Human Decision Process, vol.50, pp.179-211, 1991.

J. Blechert, A. Meule, N. A. Busch, and K. Ohla, Food-pics: An image database for experimental research on eating and appetite, Frontiers in Psychology, vol.5, p.617, 2014.

R. A. Carels, K. Konrad, and J. Harper, Individual differences in food perceptions and calorie estimation: An examination of dieting status, weight, and gender, Appetite, vol.49, issue.2, pp.450-458, 2007.

P. Chandon and B. Wansink, The biasing health halos of fast-food restaurant health claims: Lower calorie estimates and higher side-dish consumption intentions, Journal of Consumer Research, vol.34, issue.3, pp.301-314, 2007.

A. Chernev, The dieter's paradox, Journal of Consumer Psychology, vol.21, pp.178-183, 2011.

A. Chernev and P. Chandon, Calorie estimation biases in consumer choice BTleveraging consumer Psychology for effective health communications: The obesity challenge. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 2010.

J. De-houwer, The implicit association test as a tool for studying dysfunctional associations in psychopathology: Strength and limitations, Journal of Behavior Therapy and Experimental Psychiatry, vol.33, pp.115-133, 2002.

J. De-houwer, A propositional model of implicit evaluation. Social Psychology and Personality Compass, 2014.

Z. Dienes, Using Bayes to get the most out of nonsignificant results, Frontiers in Psychology, vol.5, p.781, 2014.

C. Fernan, J. P. Schuldt, and J. Niederdeppe, Health halo effects from product titles and nutrient content claims in the context of "protein" bars, Health Communication, vol.33, issue.12, pp.1425-1433, 2018.

K. M. Flegal, B. K. Kit, H. Orpana, and B. I. Graubard, Association of all-cause mortality with overweight and obesity using standard body mass index categories, Journal of the American Medical Association, vol.309, issue.1, pp.71-82, 2013.

A. G. Greenwald, B. A. Nosek, and M. R. Banaji, Understanding and using the implicit association test: I. An improved scoring algorithm, Journal of Personality and Social Psychology, vol.85, issue.2, p.197, 2003.

C. Hawkes, T. G. Smith, J. Jewell, J. Wardle, R. A. Hammond et al., Smart food policies for obesity prevention, The Lancet, vol.385, issue.9985, pp.2410-2421, 2015.

F. R. Kardes, S. S. Posavac, and M. L. Cronley, Consumer inference: A review of processes, bases, and judgment contexts, Journal of Consumer Psychology, vol.14, issue.3, pp.230-256, 2004.

J. Labiner-wolfe, C. T. Jordan-lin, and L. Verrill, Effect of low-carbohydrate claims on consumer perceptions about food products' healthfulness and helpfulness for weight management, Journal of Nutrition Education and Behavior, vol.42, issue.5, pp.315-320, 2010.

C. K. Lai, E. Cooley, T. Devos, Y. J. Xiao, S. Simon et al., Reducing implicit racial preferences: II. Intervention effectiveness across time, Journal of Experimental Psychology: General, vol.145, issue.8, pp.1001-1016, 2016.

D. Lansky and K. D. Brownell, Estimates of food quantity and calories: Errors in self-report among obese patients, American Journal of Clinical Nutrition, vol.35, pp.727-732, 1982.

W. C. Lee, M. Shimizu, K. M. Kniffin, and B. Wansink, You taste what you see: Do organic labels bias taste perceptions?, Food Quality and Preference, vol.29, issue.1, pp.33-39, 2013.

S. W. Lichtman, K. Pisarska, E. R. Berman, M. Pestone, H. Dowling et al., Discrepancy between self-reported and actual caloric intake and exercise in obese subjects, New England Journal of Medicine, vol.327, issue.27, pp.1893-1898, 1992.

M. B. Livingstone and A. E. Black, Markers of the validity of reported energy intake, Journal of Nutrition, vol.133, issue.3, pp.895-920, 2003.

T. Mussweiler, Comparison processes in social judgment: Mechanisms and consequences, Psychological Review, vol.110, issue.3, p.472, 2003.

B. A. Nosek and M. R. Banaji, The go/no go association task, Social Cognition, vol.19, pp.625-664, 2001.

M. E. Oakes and C. S. Slotterback, Too good to be true: Dose insensitivity and stereotypical thinking of foods' capacity to promote weight gain, Food Quality and Preference, vol.16, issue.8, pp.675-681, 2005.

M. Prada, M. V. Garrido, and D. Rodrigues, Lost in processing? Perceived healthfulness, taste and caloric content of whole and processed organic food, Appetite, vol.1, issue.140, pp.175-186, 2017.

M. Prada, C. Godinho, D. Rodrigues, C. Lopes, and M. V. Garrido, The impact of gluten-free claim on the perceived healthfulness, calories, level of processing and expected taste of food products, Food Quality and Preference, 2019.

T. Pronk, D. S. Van-deursen, E. M. Beraha, H. Larsen, and R. W. Wiers, Validation of the Amsterdam beverage picture set: A controlled picture set for cognitive bias measurement and modification paradigms, Alcoholism: Clinical and Experimental Research, vol.39, issue.10, pp.2047-2055, 2015.

D. Quintana and D. R. Eriksen, Bayesian alternatives for common null-hypothesis significance tests in psychiatry: A non-technical guide using JASP, 2017.

R. Raghunathan, R. W. Naylor, and W. D. Hoyer, The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products, Journal of Marketing, vol.70, issue.4, pp.170-184, 2006.

. R-core-team, R: A language and environment for statistical computing, R Foundation for Statistical Computing, 2017.

P. Rozin, M. Ashmore, and M. Markwith, Lay American conceptions of nutrition: Dose insensitivity, categorical thinking, contagion, and the monotonic mind, Health Psychology, vol.15, issue.6, pp.75-84, 1996.

J. J. Schouteten, X. Gellynck, and H. Slabbinck, Influence of organic labels on consumer's flavor perception and emotional profiling: Comparison between a central location test and home-use-test, Food Research International, vol.116, pp.1000-1009, 2019.

J. P. Schuldt and N. Schwarz, The" organic" path to obesity? Organic claims influence calorie judgments and exercise recommendations, Judgment and Decision Making, vol.5, issue.3, p.144, 2010.

J. P. Schuldt, D. Muller, and N. Schwarz, The "Fair Trade" effect: Health Halos from social ethicsclaims, Social Psychological and Personality Science, vol.3, issue.5, pp.581-589, 2012.

G. Songa and V. Russo, IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products, Food Quality and Preference, vol.64, pp.205-220, 2017.

G. Songa, H. Slabbinck, I. Vermeir, and V. Russo, How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? A neurophysiological study, Food Quality and Preference, vol.71, pp.485-496, 2019.

P. Sörqvist, A. Haga, L. Langeborg, M. Holmgren, M. Wallinder et al., The green halo: Mechanisms and limits of the eco-label effect, Food Quality and Preference, vol.43, pp.1-9, 2015.

P. Sörqvist, D. Hedblom, M. Holmgren, A. Haga, L. Langeborg et al., Who needs cream and sugar when there is eco-labeling? Taste and willingness to pay for, Eco-Friendly" coffee. PLoS One, vol.8, issue.12, p.80719, 2013.

E. L. Thorndike, A constant error in psychological ratings, Journal of Applied Psychology, vol.4, issue.1, pp.25-29, 1920.

J. A. Tooze, A. F. Subar, F. E. Thompson, R. Troiano, A. Schatzkin et al., Psychosocial predictors of energy underreporting in a large doubly labeled water study, American Journal of Clinical Nutrition, vol.79, pp.795-804, 2004.

E. J. Wagenmakers, J. Love, M. Marsman, T. Jamil, A. Ly et al.,

R. D. Morey, Bayesian inference for psychology. Part II: Example applications with, JASP. Psychonomic Bulletin and Review, vol.25, issue.1, pp.58-76, 2018.

E. Wagenmakers, M. Marsman, T. Jamil, A. Ly, J. Verhagen et al., Bayesian inference for psychology. Part I: Theoretical advantages and practical ramifications, Psychonomic Bulletin & Review, pp.1-42, 2017.

B. Wansink and P. Chandon, Can "low-fat" nutrition labels lead to obesity, Journal of Marketing Research, vol.43, issue.4, pp.605-617, 2006.

K. Wertenbroch, Consumption self-control by rationing purchase quantities of virtue and vice, Marketing Science, vol.17, issue.4, pp.317-337, 1998.

H. Willer, N. Sorensen, and M. Yussefi-menzler, The world of organic agriculture 2008: Summary. The world of organic agriculture: Statistics and emerging trends, 2008.

, Obesity and overweight factsheet from the WHO, 2011.