Le sport, expression suprême de la mondialisation économique

Abstract : Sport diminishes the importance of nationalist values in favour of those of commerce. Its economic weight and its commodification have a considerable direct and indirect impact, notably in the justification of globalization and economic globalization. The sport proposes as a model a global management haunted by economic success. The international economy is directly and indirectly impacted by the exceptional power of communication of sports, including the Olympic Games, the World Cup Football or football. The economic life of media-intensive sports influences the wage or income ratios of individuals according to their ability to bring about positive results within a team. The lesson is apparently taken by the companies, which can also justify not only the importance of some wages compared to others, but also the inequalities of the incomes judged essential to the collective success (recalling indirectly the economic theory of "run-off." On the other hand, it is well anchored in modern societal deficiencies, such as racism, cheating and excesses of all kinds (doping), corruption, speculation, gratuitous violence, and haunting acts of terrorism.
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Gautier Fontanel, Liliane Bensahel, Jacques Fontanel. Le sport, expression suprême de la mondialisation économique. Maxence Fontanel; Jacques Fontanel. Géoéconomie du sport. Le sport au cœur de la politique et de l’économie internationales, L'Harmattan, 2009, Les idées et les théories à l'épreuve des faits. ⟨hal-02112682⟩

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