. Aristote, Ethique à Nicomaque (traduit par J. Tricot, 1990.

R. P. Bagozzi and Y. Yi, On the Use of Structural Equation Models in Experimental Designs, Journal of Marketing Research, vol.26, issue.3, pp.3-271, 1989.
DOI : 10.2307/3172900

K. J. Blois and B. S. Et-ivens, Measuring relational norms: some methodological issues, European Journal of Marketing, vol.40, issue.3/4, pp.352-365, 2006.
DOI : 10.1108/03090560610648093

K. J. Blois and B. S. Et-ivens, Method issues in the measurement of relational norms, Journal of Business Research, vol.60, issue.5, pp.5-556, 2007.
DOI : 10.1016/j.jbusres.2007.01.011

A. Caillé and J. Et-grésy, La Révolution du don. Le management repensé à la lumière de l'anthropologie, 2014.

R. Calvi, L. Dain, M. A. Harbi, and S. , « Le pilotage des partenariats client-fournisseur dans l'industrie », Revue française de gestion industrielle, pp.1-5, 2000.

A. Comte-sponville, Petit traité des grandes vertus, 1995.
DOI : 10.3917/puf.comte.1999.03

URL : http://lectures.revues.org/6131

M. H. De-cannière, P. De-pelsmacker, and M. Et-geuens, Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior, Journal of Business Research, vol.62, issue.1, pp.82-92, 2009.
DOI : 10.1016/j.jbusres.2008.01.001

C. Donada and G. Et-nogatchewsky, « Dépendance asymétrique dans les alliances verticales : Comment un client vassal contrôle-t-il ses fournisseurs ?, Management International, vol.10, issue.1, pp.63-74, 2005.

C. Donada and G. Et-nogatchewsky, Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur, Recherche et Applications en Marketing, pp.71-96, 2005.
DOI : 10.1177/076737010502000404

URL : https://hal.archives-ouvertes.fr/halshs-00143136

B. Fynes, S. De-búrca, and J. Et-mangan, The effect of relationship characteristics on relationship quality and performance, International Journal of Production Economics, vol.111, issue.1, pp.56-69, 2008.
DOI : 10.1016/j.ijpe.2006.11.019

K. J. Hatten, W. L. James, R. C. Fink, and J. P. Et-keeler, Macneil's Relational Norms and His Non-mirrored Ends Propositions, Journal of Marketing Channels, vol.35, issue.1, pp.1-16, 2012.
DOI : 10.1080/1046669X.2012.635368

J. B. Heide and G. Et-john, Do Norms Matter in Marketing Relationships?, Journal of Marketing, vol.56, issue.2, pp.32-44, 1992.
DOI : 10.2307/1252040

J. W. Henke, R. Parameswaran, and M. Et-pisharodi, Manufacturer price reduction pressure and supplier relations, Journal of Business & Industrial Marketing, vol.23, issue.5, pp.287-300, 2008.
DOI : 10.1108/08858620810881566

B. S. Ivens and K. J. Blois, « Relational exchange norms in marketing: A critical review of Macneil's contribution », Marketing theory, pp.239-263, 2004.

S. D. Jap, C. Manolis, and B. A. Et-weitz, Relationship Quality and Buyer???Seller Interactions in Channels of Distribution, Journal of Business Research, vol.46, issue.3, pp.303-313, 1999.
DOI : 10.1016/S0148-2963(98)00032-0

Y. Grégoire and R. J. Et-fisher, The effects of relationship quality on customer retaliation, Marketing Letters, vol.62, issue.1, pp.31-46, 2006.
DOI : 10.1007/s11002-006-3796-4

S. Lahiri and B. L. Et-kedia, The effects of internal resources and partnership quality on firm performance: An examination of Indian BPO providers, Journal of International Management, vol.15, issue.2, pp.209-224, 2009.
DOI : 10.1016/j.intman.2008.09.002

J. N. Lee and Y. G. Kim, Effect of Partnership Quality on IS Outsourcing Success: Conceptual Framework and Empirical Validation, Journal of Management Information Systems, vol.10, issue.1, pp.29-61, 1999.
DOI : 10.1016/0268-4012(95)00035-6

I. R. Macneil, The New Social Contract: An Inquiry into Modern Contractual Relations, Michigan Law Review, vol.79, issue.4, 1980.
DOI : 10.2307/1288310

J. Mohr and R. Et-spekman, Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques, Strategic Management Journal, vol.17, issue.2, pp.135-152, 1994.
DOI : 10.1002/smj.4250150205

A. Parasuraman, V. A. Zeithaml, and L. Berry, SERVQUAL: Une echelle multi-items de mesure des perceptions de la qualite de service par les consommateurs, Recherche et Applications en Marketing, pp.1-19, 1990.
DOI : 10.1177/076737019000500102

L. Robin, La morale antique, Presses universitaires de France, 1947.

T. M. Simatupang and R. Et-sridharan, The Collaborative Supply Chain, The International Journal of Logistics Management, vol.13, issue.1, pp.15-30, 2002.
DOI : 10.1108/09574090210806333

C. Tangpong, K. T. Hung, and Y. K. Et-ro, The interaction effect of relational norms and agent cooperativeness on opportunism in buyer???supplier relationships, Journal of Operations Management, vol.28, issue.5, pp.398-414, 2009.
DOI : 10.1016/j.jom.2009.12.001